Why can't a great country become a strong brand in the world? With the increasingly fierce competition among garment enterprises, Chinese garment enterprises are bound to move towards an era of internationalization, globalization and brand operation. Why can't Chinese garment enterprises speak with the same voice on the international stage? Are you ready for Chinese garment entrepreneurs? What is the name of Chinese garment enterprises? Some people think it is science and technology, which is the former productivity; Some people think it is the modernization of equipment and information; Some people think it is management; Talents; Channel; Capital, etc. I believe that the core of Chinese garment enterprises is to optimize the allocation of resources and optimize the integration of industrial chains.
First, highly unify the brand concept. The unification and internationalization of national culture is the ideological guarantee of brand power. 1.3 billion people sent the same voice to the world: "China is a big country in clothing, but also a strong brand and brand power". Brand publicity has a unified caliber. Why are there no unified slogans for major national brands in the face of international competition? How to resolve the contradiction between greater interests of entrepreneurs and greater interests of national brands? The country and the nation should set an example of enterprises, actively guide garment enterprises to a sound development from a macro perspective, and provide the right public opinion guidance for the world.
Second, integrate all links of the industrial chain. Due to the asymmetric distribution of clothing raw materials, textile technology, production base, talent structure, capital operation, clothing information, etc., resources have not been optimized. The urgent task is how to optimize the industrial chain. In terms of raw materials: the government makes reasonable layout and scientific planning for the western region and the main raw material bases, correctly guides the planting and cultivation of raw materials, builds a good market environment, point-to-point cooperation, and ensures the sound development of the textile industry. In terms of textile technology: optimize the national textile industry base, such as restructuring the resources of major textile bases in Guangdong, Zhejiang, Fujian, Jiangsu, Shanghai, etc., shorten the distance from the raw material base, and establish point-to-point supply and marketing cooperation with the raw material base. In terms of talent education: reorganize and merge the national textile colleges and clothing colleges, subdivide the education according to the division of labor in the clothing industry chain, divide professional textile colleges, clothing design colleges, clothing brand planning colleges, etc., and provide high-quality professional talents for the clothing industry base. In terms of labor output: to establish point-to-point cooperation between provinces, regions, and provinces with large labor output, we can set up factories nearby and establish joint ventures to fully integrate labor and production factors. In terms of capital operation: promote the listing of large and medium-sized garment enterprises, guide and encourage enterprise mergers, acquisitions and restructuring, so as to expand the brand effect of large domestic garment enterprises and enhance international competitiveness. In terms of informatization construction: introduce international excellent informatization talents, purchase international excellent technology, drive industrialization with informatization, and solve the current situation of informatization backwardness. In terms of management: accelerate the transformation of modern enterprise mechanism from family business to business family. Through the deep integration of the upper, middle and lower reaches of the industrial chain, the logistics, information flow and capital flow of the clothing industry will be accelerated.
Third, take the road of scale efficiency. China's garment production scale is relatively large in the world. How to deeply integrate and quickly improve benefits is the key. Emancipate the mind, improve the economic system, develop a new model of the garment industry, speed up industrial upgrading, quickly transform from extensive to comprehensive, effectively combine scale and benefits, and realize the transformation from industrial clustering to industrial internationalization.
In short, the vitality, fighting power and willpower of national brands are the core competitiveness of Chinese clothing enterprises, and the scientific development of national brands can truly guide Chinese clothing enterprises to the road of brand power.